By
Chanz hopes LAX approach will stick
Music: Big-thinking duo tries to get ahead of the game by first winning over the
youthful lacrosse set.
By
Tricia Bishop
Baltimore Sun Staff
It's not the usual
venue for launching a musical career. Thousands of kids dressed in lacrosse gear
are all around, some floating past the stage or milling in groups nearby. Off to
the side, in a tent set up amid lacrosse fields, two young women arrange
T-shirts and tapes emblazoned with the name of their new pop duo.
But for those two young
women -- 17-year-old Kelley Hagood and 19-year-old Marina Harrison -- this
weekend's performance at the LAX Splash youth lacrosse tournament outside of
Phoenix, Md., was probably their best chance at boosting the fan base for their
band, By Chanz. If their debut single is going to be a hit anywhere, it's here,
among the more than 4,000 young lacrosse players. Hagood and Harrison, dressed in tournament T-shirts, pastel
shorts and flip-flops, take the stage and grab their mikes. The taped music
starts and they begin to sing:
"Chargin' down the field, heart poundin' in my chest.
Mom's cheerin', `Come on girl!' I'm dyin' for a breath.
Cradlin' the ball with my weapon of choice.
Mouthpiece in my jaw as I'm chargin' toward the crease."
So begins "LAX
Girl -- Lax World," the song By Chanz hopes will become a lacrosse anthem
and put them on the road to their ultimate goal -- the superstar status of teen
singers Britney Spears and Christina Aguilera.
"It's a jock-jam
song," says Hagood, a junior who still plays lacrosse on her high school
team. "It's about a player getting frustrated and in the end, winning the
game." Girls in uniform brandishing lacrosse sticks stop and gawk as By
Chanz performs. By the time the duo is ready to leave the stage, they have to
wade through a crowd of curious new young fans. "They were really awesome," shouts Ashby Kaetner, a
12-year-old from Talbot. "And it was all about lacrosse!"
She's partly right. It's also about marketing, opportunity and a couple
of teen-age dreams.
Early
start
Kelley Hagood began
singing in elementary school in Annapolis. She performed in plays and at summer
camps, but when she hit the ripe old age of 12, she buckled down and got
serious. "I actually realized
[a singing career] was in my grasp," she says. By high school, Hagood was
looking to break into the musical industry big-time. She asked her parents if
she could take vocal lessons, which led her to voice coach Renee Diggs.
Wes Hagood, Kelley's dad and now By Chanz's manager, recalled that Diggs
had been a member of Starpoint, a soul music sextet whose single "Object of
My Desire" went gold in the mid-'80s. Diggs worked to strengthen Kelley's
voice and teach her to really belt out tunes. She also introduced her to Ernesto
Phillips.
Phillips, also a member
of Starpoint, went into record production and promotion, and now owns Pearl and
Longevity Records, both in Columbia. But it was a little magic he made in 1989
that most impressed the Hagoods. Phillips is credited with launching Toni
Braxton's career, and the Hagoods were hoping lightning might strike twice with
Kelley.
Phillips thought Kelley
had a good voice, but that something was missing. Both he and Wes Hagood had the
same idea: a female answer to boy bands such as the Backstreet Boys -- "but
one taken more seriously than the Spice Girls," Phillips says. Wes Hagood
called music directors at area schools and asked them to put the word out. Enter
Marina Harrison, who's been singing and dancing since she was a tot. Harrison,
who will enter her sophomore year at the University of Maryland next semester,
auditioned, then stressed for a month before finally getting a call back along
with a few others.
"But some were
just more serious about it," Wes Hagood says, explaining why By Chanz ended
up as a duo. "Some didn't have the parental support." Read: financial
support. Along with her talent, Harrison had backing from her parents, so
ultimately only she made the cut. "[Performing]
is her gift," says Marina's mom, Nancy Harrison, who first realized her
daughter's talent when Marina sang in a fourth-grade production. "I
couldn't stand in her way."
Lacrosse
hotbed
Once By Chanz was cast,
there was another hurdle: The duo had no songs and neither girl seemed keen on
writing them, says Wes Hagood. Which was just as well. He had a plan for them
anyway. "One of the things
that any group needs," he says, "is good material that targets a
specific audience." In the case of Maryland, Wes Hagood decided there was a
natural target market: the lacrosse community.
"[Maryland] has always been the nation's hotbed for the sport,"
says Nate Ewell, editor of Lacrosse Magazine, which is published by U.S.
Lacrosse, the Maryland-based national governing body of the game. "And it's
growing at the youth level faster than anywhere else." Just 2 percent of
the nation's lacrosse players are above age 30, and 44 percent of them are
younger than 14 -- precisely the audience teen bands hope to capture. And both
members of By Chanz also played the sport. That was enough for Wes Hagood. He
wrote the song, helped record it at Phillips' studio and then turned himself
into a one-man marketing machine, calling coaches, clinics and area newspapers.
(He's holding off on radio and TV, he says, until By Chanz has polished its
act.)
The calls started
paying off. Since January, By Chanz has performed at area tournaments and
lacrosse clinics throughout Maryland, and yesterday took its act to Virginia for
the first time. Marina Harrison daydreams that these gigs will pay off down the
line in the form of a hit single and appearances on MTV. Kelley Hagood, who's
saving up to buy a car, says she'll give By Chanz at least a year before she
starts to lose faith, but for now, it's hard to imagine any other life.
Dad/manager Wes Hagood certainly hopes By Chanz makes it, but says if it
doesn't, he hopes the singers will be secure knowing that at least they tried.
"This song is not going to get the girls to where they want to
be," he says, "but it's at least a way to give them experience
performing." Music veteran Ernesto Phillips agrees.
"They have the basic talent it requires," he says. "This
is just the tip of the iceberg."
Originally
published on June 5, 2000